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In pro sports, with the heavy air of pressure, high expectations for perfection and all the human error that is unavoidable, that anger boils over into F-bombs quite frequently. (I'm going to keep that pitch in my back pocket.) This moment captured above is so utterly un-KD that it appears more an exception that proves the rule than some deeper truth about Durant's spirit.Īll it shows is that KD is human.
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If the world noticed every time any NBA player - no, athlete - was caught cursing on camera, this website would be called F.U. An ejection and a four-letter word wouldn't be notable otherwise. They even convinced KD to be not nice for one night!īut here's the truth: KD is nice. My first thought: Dang, Nike is really going all out on this campaign. And now we have a GIF of sweet ol' Kevin Durant saying "F-k you" to a referee. Durant earned the first ejection of his career as the Thunder lost to the Nets, losing his cool on a pretty standard moving screen call.
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The campaign trumps up KD's off-court decency while trying to convince that on the court KD is as nasty as Kobe Bryant, Carmelo Anthony or any other deadly scorer.īut it's a lie, and Wednesday showed us why. It seeks to differentiate the player from the person. The campaign is an attempt to convince us that Kevin Durant is not nice despite the fact that he's totally nice. Back in December, Nike launched one of Wieden + Kennedy's more humorous recent campaigns.